Inbound marketing is a lead generation strategy that provides potential customers with valuable content and information in exchange for their contact info. Whereas traditional advertising may or may not be relevant to various audience segments, inbound marketing provides your audience with information to consume according to their own interests and needs. It delivers the right information at the right time to the right audience, because they are the ones initiating the interaction.
As a passionate and competitive professional, Lex has traversed far and wide through the digital world, assembling experience in web development, inbound marketing, social media, SEO/SEM, mobile and beyond. Uncovering problems and identifying their solutions is a non-stop mission for Lex. He literally can’t help himself. Drawing on his breadth of experience, Lex discovers remarkable and unique solutions to the most challenging marketing dilemmas.
A graduate of Denison University with a degree in Economics, Lex brings an analytical approach to his work; routinely relying on metrics and understanding to best determine strategies and executions that provide a return. His portfolio includes work with The Smithsonian, U.S. Steel, Carmike Cinemas, Mercy Health, Curalate, Compliance Wave and Docuware.
Lex is the father of a young daughter and stays busy exploring the world by her side. A distance runner in college, he still gets in a few runs per week, as well as a few craft beers. He loves to travel abroad and never turns down the opportunity to do so.